The Pitch
What We Believe
We measure almost every part of athletic performance. But we don’t spend enough time on mental health.
Music is already part of how athletes focus, reset, get energized and manage pressure. Athletes use it before a game. After a tough practice. On the bus and in the locker room.
“Only 40% of women’s-sports athletes and 54% of men’s-sports athletes said they would feel comfortable talking to their coaches about mental health issues. Only about half said they were comfortable seeking support from a licensed mental health provider on campus.”
Student athletes deserve better tools to develop themselves between the temples. Some already have them. The rest are waiting.
In Practice
A private, weekly measure of how an athlete prepares emotionally — built from what they actually play.
CHRP for individuals
CHRP gives athletes a private emotional preparation tool built around music they already use, complementing the mental-health and performance resources schools already provide.
CHRP for teams
CHRP helps teams make emotional preparation as consistent as physical preparation. Coaches create the structure. Athletes use CHRP privately within it. No questionnaires, wearables or athlete-level emotional data for coaches to monitor.
There’s nothing extra to track and no new routine to learn. It starts with the music they already use.
This is what emotional preparation sounds like before it has a name.
Sophia Omarji, Chief Music Psychologist · CHRP
The Tool
Athletes use music every day to get energized, settle down, find focus, block out distractions, process a tough loss or simply feel more like themselves again.
CHRP builds on that behavior.
Rather than asking an athlete to add another task to their day, CHRP helps them use the music they already love more intentionally — as a tool for preparation, recovery and emotional wellbeing.
Music can be more than a soundtrack.
CHRP looks at patterns in an athlete’s listening and helps translate them into private, easy-to-understand insights around things like calm, motivation, focus and balance.
The athlete stays in control. Their music stays theirs. CHRP simply helps them understand it — and use it with more purpose.
In Action
D1 basketball teams are already running CHRP. Here’s what it looks like in practice.
Challenge
Midseason slump. Performance dipping, confidence down, spending more time in his own head. Hasn’t raised it with coaches.
CHRP’s role
CHRP detects shifts in his listening patterns against his baseline and quietly recommends music to support energy, balance, and motivation — no conversation required.
Impact
Marcus gets a simple way to recognize something has shifted and do something about it before it gets bigger.
Challenge
Wanted mental recovery to be as consistent as physical recovery across the program.
CHRP’s role
Built three 15-minute CHRP periods into the weekly routine — flights home, before practice, individual recovery time. The coach created the structure. CHRP personalizes what happens within it.
Impact
Mental preparation became part of the program without adding another meeting or questionnaire.
Challenge
High-performing player who already uses music intentionally but relies on instinct rather than insight.
CHRP’s role
Maya brought her existing playlists into CHRP and got guidance on how her choices align with pre-game focus, post-game recovery, and weekly reset.
Impact
Her music routine became an intentional part of her performance program.
The Patron
Purpose patronage grows the pie instead of dividing existing sponsorship inventory. One relationship funds athlete access through CHRP while creating new resources for the university. CHRP activates the athletes and operates the platform. The school does not have to sell or activate team by team.
Impact
Bring one Purpose Channel to a defined athlete population through one central university relationship.
Purpose
Become the exclusive Purpose Patron for one category across Athletics — like Women’s Sports Resilience or Olympic Sports Resilience. One agreement activates participating athletes across the category.
Campus
Build a campus-wide mental resilience platform with broad CHRP access and major institutional storytelling.
The majority of scalable patronage economics return to the university for athlete impact.
CHRP funds activation and operation from the balance. Where an athletics rights holder participates, its economics come from CHRP’s share, not the university’s.
Already have a multimedia rights partner? Good. MRF creates a new purpose property they can amplify with media, content, NIL and activation — rather than competing with existing sponsorship inventory.
“This is what emotional preparation sounds like before it has a name.”
The Purposes
Established Purpose Channels, not a closed menu. When a brand has an authentic mission fit, MRF can create a new Purpose Channel around that cause.
What if your company carried Women’s Sports Resilience at Rice?
What if you became the Recovery & Return patron at DePaul?
What if your brand equipped every Olympic-sport athlete at Liberty?
Every purpose. Every school. Waiting for the patron who sees it first.
Champions of the cause.
This is how the next standard gets built. A few at a time.
Already in motion.
Athletes are compensated and approve their own stories.
Music chosen by the athlete.
The Invitation
Every new standard begins with a small group who saw it first.
Weight rooms were once optional.
Recovery was once rest.
Sports psychology was once fringe.
Emotional preparation is next.
Help make emotional preparation part of the infrastructure of college sports.
1,371,107 songs already read into emotional signal.
In motion with Ohio State, US Navy, Drexel, Liberty, Lipscomb, Rice, AACC, University of Kentucky, BYU, and more…
